Chapter 12 was the most engaging chapter to me because it shows the struggles of travelers on their way to California and displayed how businessmen will do anything to make a couple bucks. This is explained when they ask "What do ya think business is?" and goes on saying:
Like he says, he ain't in it for his health. That's what business is. What'd you think it was? Fella's got—See that sign 'longside the road there? Service Club. Luncheon Tuesday, Colmado Hotel? Welcome, brother. That's a Service Club. Fella had a story. Went to one of them meetings an' told the story to all them business men. Says, when I was a kid my ol' man give me a haltered heifer an' says take her down an' git her serviced. An' the fella says, I done it, an' ever' time since then when I hear a business man talkin' about service, I wonder who's gettin' screwed. Fella in business got to lie an' cheat, but he calls it somepin else. That's what's important. You go steal that tire an' you're a thief, but he tried to steal your four dollars for a busted tire. They call that sound business.
This passage struck out to me it shows that because they are businesses or a company they are supposedly allowed the right to cheat people for more money.